GDPR: Pain or gain?
GDPR as a game changer
May 25th 2018 doesn’t seem like a long time ago, but many things have changed since then. The GDPR legislation gives consumers additional rights which individuals can exercise to take control over their privacy.
Many organizations have gone through cumbersome audits and process re-engineering exercises to make sure they are compliant to the new legislations. Organizations are forced to think about the ethics behind the gathering and use of data.
The general idea about the GDPR is that it makes life more difficult and makes it impossible to gather data from external sources and to use data as an enables for future growth. Although many believe this is true, there are some clear benefits that can be linked to GDPR.
Privacy is the new green - the need for trusted gatekeepers
Currently, people are sick of data breaches and organisations that have misused their data such as Cambridge Analytica, and other data suppliers that use questionable methods to gather and sell personal data. When this happens organizations undergo serious reputational damage, which has a direct effect on the bottom-line. To avoid this, organizations have to rethink their data organizations in terms of accountability and security. “Transparency is going to start to be an important selling point to win customers over in the future.”
Put consumers in control of data quality
One of the challenges that large organizations are confronted with is '“knowing the customer”. To be able to gather insights out of data or to improve operational efficiency, the data at hand must be available and, more importantly, it needs to be accurate. Consumer data is volatile and changes at multiple moments in a customer’s lifecycle. Purchasing data from external parties with questionable sources is not only expensive, but it also has questionable quality. Rising trends, stimulated by the GDPR, are Personal Information Management Systems (PIMS in short) which are platforms where consumers are in control of their own data. With these platforms, consumers are able to decide which companies can make use of what piece of their personal data. By making the individual accountable for his/her own data, a higher garantee of data quality can be obtained.
The rise of personal information management systems (PIMS)
People want to decide for themselves what information they share and whom they share it with. Personal data platforms or PIMS facilitate users in doing so. The rise of PIMS will come faster than many organizations expect. It is important to anticipate the impact of this trend and to prepare for its potential.
Digita as a value driver
Digita anticipates the above-mentioned trends and helps organizations to reap the benefits that come with these trends. As an interface to the customer and other PIMS, Digita’s Delta Data helps organizations to efficiently capture the customer’s data. We help organizations to improve their data quality and help them with initiatives that turn data into concrete value drivers.
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